As we do from time-to-time, Brand Studio staffers compared notes and submitted their favorite brand-related stories of the past several weeks. You may have missed some of these in the…
As we do every week, Brand Studio staffers compared notes and submitted their favorite brand-related stories. You may have missed some of these in the flow of the normal news…
Which social media brands do US consumers feel they can’t live without? That was the question we explored in Brand Studio’s latest wave of Brand Dependence research. Partnering once…
With another week behind us, Brand Studio staffers gathered some of the best and most interesting brand-related stories you might have missed this week. 1. Old Spice Lets Its…
As we do every week, Brand Studio staffers spun yarns about the most interesting brand-related stories of the week. 1. Getty Images Leans In As reported by NPR and…
In January, UTA Brand Studio launched the Brand Dependence™ Index (BDI), with new brands and categories being added to the study each quarter. Developed in an exclusive partnership with…
We created UTA Brand Studio to help companies develop and sustain strong brand attachment. More than a state of liking or a degree of preference, brand attachment is what makes great brands great–a high-performance connection to customers that occurs when people perceive that a brand is actually part of who they are.
Our team of veteran researchers, strategist, designers, and creative specialists are experts in the art and science of creating brand attachment. We help our clients launch new brands, align under-performing brands and determine what a high-performance brand should do next.
Whether it’s creating an enticing name or logo, uncovering rich insights about what attaches people to a brand, or enabling an entire brand experience, our approach is always the same. We connect the story of the brand to the story of the customer, creating a lasting attachment between the two and a sustainable competitive advantage.
Brand-driven insights inform the development of a solid strategic foundation—critical for future growth and sustained attachment.
- Quantitative research
- Qualitative research
- Competitive analysis
- Touchpoint audits
- Brand platform (promise, pillars, narrative)
- Brand architecture
- Brand voice
Inspired by insights and driven by strategic thinking, a strong identity engages brand audiences and drives attachment.
- Visual identity
- Sonic branding
- Experience design (customer journey)
- Brand integration (collateral, packaging, etc.)
- Digital design (web, mobile, social)
- Environmental design
The brand is brought to life by managing deployment across all touch points and evolving content to engage key audiences.
- Content strategy and development
- Editorial management
- Short and long-form filmmaking
- Brand socialization
- Social and digital activation
Veteran branding professionals with a knack for storytelling.
Co-Founder & Chief Branding Officer
Over the last two decades, Larry has worked with globally beloved brands including Disney, MasterCard, Microsoft, the NFL, Playstation, Qualcomm, and Mattel. He is an award-winning writer and speaker whose last book, Brand Real, was selected by strategy+business magazine as one of the best business books of 2012.
Co-Founder & Executive Vice President, Client Development
Michellene has worked in the branding and design fields for more than 20 years. A strategist, business developer and writer, her multi-faceted talents have touched category-leading brands such as Bare Minerals, Panasonic, Microsoft, and Yahoo!, along with charitable causes, including Operation Smile and Susan G. Komen.
R. Marcus Bartlett
Marcus has earned significant industry recognition for his award-winning designs that translate strategic ideas into compelling and memorable brand experiences. He recently won a Clio for his work on the team that rebranded American Airlines. Previous work includes projects for Adobe, Four Seasons Hotels and Resorts, Caesar’s, McAfee, and UPS .
Director of Client Engagement
Catherine manages client relationships and studio operations at UTA Brand Studio, with nearly 15 years’ experience in project management, production and strategic development. Her client roster features a wide variety of Fortune 500 clients, including MasterCard, The Home Depot, AutoTrader, Vitaminwater, Microsoft, and Bare Minerals.
We have partnered with some of the world’s biggest brands.
We help our clients launch new brands, revive under-performing brands, and evolve high-performing brands so that they can continue to be innovative leaders in their fields. We promise anonymity to our clients because the work we do for them is often months or years in advance of public activities. We help clients define the story that people perceive in the brand, and we help them bring this story to life in the tone of voice used in their messaging, the design and visual imagery used to represent the brand, and in the activation of the overall look and feel people experience when they interact with the brand.
Some recent successes include:
- Developing a strategy for a successful new media brand targeted at teens and tweens, recently acquired by a major studio
- Creating a brand architecture strategy for one of America’s beloved toy brands
- Helping a multi-billion dollar biotech company shape its story to new audiences, including consumers
- Introducing a vibrant narrative for a cosmetics brand that influences all of their touch points including packaging, in-store design and marketing
An unwavering focus on creating and sustaining brand attachment.
More than a state of preference, brand attachment is the emotional force that makes great brands great. Our belief in attachment is so strong that we introduced a proprietary methodology for measuring attachment called Brand Dependence ™. Whether it’s creating an enticing name or logo, uncovering rich insights about what attaches people to a brand, or enabling an entire brand experience, our team of veteran strategist, researchers, designers, and creative specialists is focused on driving and sustaining attachment.
A narrative approach to brand building.
We built our agency on a narrative approach to branding because human beings are storytelling animals. Stories help us remember. Stories help us share. And stories provide the meaning in our lives. Not coincidentally, the brands with the strongest attachment are easily remembered, readily shared, and deeply meaningful to the customer. That’s why our approach to brand strategy and creative development is based on the art and science of storytelling. We connect the story of the brand to the story of the customer, creating a lasting attachment between the two.
Privately held. Entrepreneurially-driven. Unprecedented access to tastemakers and influencers.
We were incubated by United Talent Agency, one of the world’s largest literary and talent agencies. It benefits our clients because we are at the epicenter of media and popular culture. It also gives us access to some of the most original creative talent-people who are shaping the way we see the world through design and production activities of leading media, entertainment and digital ventures.
UTA Brand Studio is located in Beverly Hills, CA. You can reach us at the following coordinates:
UTA Brand Studio
9336 Civic Center Dr
Beverly Hills, CA 90210
t +1 310.385.6778
f +1 310.776.8177
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