December 12, 2014
In late 2012 researchers published a study in the journal Nature that asserted breast cancer was not a single disease, but rather an umbrella for ten genetically distinct diseases….
We created UTA Brand Studio to help companies develop and sustain strong brand attachment. More than a state of liking or a degree of preference, brand attachment is what makes great brands great–a high-performance connection to customers that occurs when people perceive that a brand is actually part of who they are.
Brand-driven insights inform the development of a solid strategic foundation—critical for future growth and sustained attachment.
Inspired by insights and driven by strategic thinking, a strong identity engages brand audiences and drives attachment.
The brand is brought to life by managing deployment across all touch points and evolving content to engage key audiences.
Over the last two decades, Larry has worked with globally beloved brands including Disney, MasterCard, Microsoft, the NFL, Playstation, Qualcomm, and Mattel. He is an award-winning writer and speaker whose last book, Brand Real, was selected by strategy+business magazine as one of the best business books of 2012.
Michellene has worked in the branding and design fields for more than 20 years. A strategist, business developer and writer, her multi-faceted talents have touched category-leading brands such as Bare Minerals, Panasonic, Microsoft, and Yahoo!, along with charitable causes, including Operation Smile and Susan G. Komen.
Marcus has earned significant industry recognition for his award-winning designs that translate strategic ideas into compelling and memorable brand experiences. He recently won a Clio for his work on the team that rebranded American Airlines. Previous work includes projects for Adobe, Four Seasons Hotels and Resorts, Caesar’s, McAfee, and UPS .
We help our clients launch new brands, revive under-performing brands, and evolve high-performing brands so that they can continue to be innovative leaders in their fields. We promise anonymity to our clients because the work we do for them is often months or years in advance of public activities. We help clients define the story that people perceive in the brand, and we help them bring this story to life in the tone of voice used in their messaging, the design and visual imagery used to represent the brand, and in the activation of the overall look and feel people experience when they interact with the brand.
Some recent successes include:
More than a state of preference, brand attachment is the emotional force that makes great brands great. Our belief in attachment is so strong that we introduced a proprietary methodology for measuring attachment called Brand Dependence ™. Whether it’s creating an enticing name or logo, uncovering rich insights about what attaches people to a brand, or enabling an entire brand experience, our team of veteran strategist, researchers, designers, and creative specialists is focused on driving and sustaining attachment.
We built our agency on a narrative approach to branding because human beings are storytelling animals. Stories help us remember. Stories help us share. And stories provide the meaning in our lives. Not coincidentally, the brands with the strongest attachment are easily remembered, readily shared, and deeply meaningful to the customer. That’s why our approach to brand strategy and creative development is based on the art and science of storytelling. We connect the story of the brand to the story of the customer, creating a lasting attachment between the two.
We were incubated by United Talent Agency, one of the world’s largest literary and talent agencies. It benefits our clients because we are at the epicenter of media and popular culture. It also gives us access to some of the most original creative talent-people who are shaping the way we see the world through design and production activities of leading media, entertainment and digital ventures.
UTA Brand Studio is located in Beverly Hills, CA. You can reach us at the following coordinates:
UTA Brand Studio
9336 Civic Center Dr
Beverly Hills, CA 90210
t +1 310.385.6778
f +1 310.776.8177
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