UTA Brand Studio


Welcome to UTA Brand Studio. We built a branding agency that we would hire.

Latest News

2014 Automotive Brand Dependence Index

Today, we unveiled the third installment of the Brand Dependence™ Index, our periodic ranking of brands in a category based on strength of brand attachment. Studio Chief Larry Vincent presented our…

The True Meaning of Luxury, Part I

Run Time: about 32 minutes Many brands aspire to a life of luxury—or rather, they wish to be positioned and perceived as a luxury brand. But luxury is subjective….

How Google Works

There’s little doubt that Google has become one of the world’s most envied companies, largely because of its renowned culture of innovation. Brand Studio’s Larry Vincent had the privilege…

The Thing That Is The Thing—The Point of Attachment Podcast

Run Time: about 25 minutes Brand Studio Creative Director Marcus Bartlett is fond of asking teams “what is the thing that is the thing?” It’s more than a riddle….

Brands in the News: The loyalty factor

As we do from time-to-time, Brand Studio staffers compared notes and submitted their favorite stories about brands in the news over the past week. You may have missed some of these…

The Point of Attachment Podcast: You Are What You Post

Run Time: about 17 minutes It’s often said that “you are what you eat.” In the first episode of The Point of Attachment podcast we build off of Brand Dependence research…

About Us

We created UTA Brand Studio to help companies develop and sustain strong brand attachment.  More than a state of liking or a degree of preference, brand attachment is what makes great brands great–a high-performance connection to customers that occurs when people perceive that a brand is actually part of who they are.



Brand-driven insights inform the development of a solid strategic foundation—critical for future growth and sustained attachment.

  • Quantitative research
  • Qualitative research
  • Competitive analysis
  • Touchpoint audits
  • Brand platform (promise, pillars, narrative)
  • Brand architecture
  • Brand voice


Inspired by insights and driven by strategic thinking, a strong identity engages brand audiences and drives attachment.

  • Naming
  • Visual identity
  • Sonic branding
  • Experience design (customer journey)
  • Brand integration (collateral, packaging, etc.)
  • Digital design (web, mobile, social)
  • Environmental design


The brand is brought to life by managing deployment across all touch points and evolving content to engage key audiences.

  • Content strategy and development
  • Editorial management
  • Short and long-form filmmaking
  • Brand socialization
  • Social and digital activation

Leadership Team

Veteran branding professionals with a knack for storytelling.


We have partnered with some of the world’s biggest brands.

We help our clients launch new brands, revive under-performing brands, and evolve high-performing brands so that they can continue to be innovative leaders in their fields. We promise anonymity to our clients because the work we do for them is often months or years in advance of public activities. We help clients define the story that people perceive in the brand, and we help them bring this story to life in the tone of voice used in their messaging, the design and visual imagery used to represent the brand, and in the activation of the overall look and feel people experience when they interact with the brand.

Some recent successes include:

  • Developing a strategy for a successful new media brand targeted at teens and tweens, recently acquired by a major studio
  • Creating a brand architecture strategy for one of America’s beloved toy brands
  • Helping a multi-billion dollar biotech company shape its story to new audiences, including consumers
  • Introducing a vibrant narrative for a cosmetics brand that influences all of their touch points including packaging, in-store design and marketing


An unwavering focus on creating and sustaining brand attachment.

More than a state of preference, brand attachment is the emotional force that makes great brands great.  Our belief in attachment is so strong that we introduced a proprietary methodology for measuring attachment called Brand Dependence ™. Whether it’s creating an enticing name or logo, uncovering rich insights about what attaches people to a brand, or enabling an entire brand experience, our team of veteran strategist, researchers, designers, and creative specialists is focused on driving and sustaining attachment.

A narrative approach to brand building.

We built our agency on a narrative approach to branding because human beings are storytelling animals.  Stories help us remember. Stories help us share. And stories provide the meaning in our lives.  Not coincidentally, the brands with the strongest attachment are easily remembered, readily shared, and deeply meaningful to the customer.  That’s why our approach to brand strategy and creative development is based on the art and science of storytelling.  We connect the story of the brand to the story of the customer, creating a lasting attachment between the two.

Privately held. Entrepreneurially-driven. Unprecedented access to tastemakers and influencers.

We were incubated by United Talent Agency, one of the world’s largest literary and talent agencies. It benefits our clients because we are at the epicenter of media and popular culture.  It also gives us access to some of the most original creative talent-people who are shaping the way we see the world through design and production activities of leading media, entertainment and digital ventures.


UTA Brand Studio is located in Beverly Hills, CA. You can reach us at the following coordinates:

UTA Brand Studio
9336 Civic Center Dr
Beverly Hills, CA 90210
t +1 310.385.6778
f +1 310.776.8177

Michellene DeBonis

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